How can you market to Females with no going pink or alienating male buyers? Ford challenged Swedes to “Share the Wheel” determined by the insight that eight/10 Swedish partners never share the driving.

Breakthroughs start with curiosity. With curiosity at the guts of its 1st at any time brand marketing campaign, science and technologies enterprise Merck began #catchcurious – a world initiative to advertise increased curiosity amongst B2B audiences.

Every single day, an editorial team prepares information. The platform has released in Germany; Global colleagues will attain entry in late 2017.

We properly carried out for the first time in Greece a nationwide social condition consciousness marketing campaign for Diabetic issues & Dyslipidemia/ Significant Blood Cholesterol which happen to be considered as vital chance elements with the cardio metabolic syndrome.

„Prevent for your Tale” contest is really a B2B marketing campaign - and also turned Hungary’s major small Tale contest organised by JCDecaux. Inside a complicated atmosphere in which politics and modifying customer routines induce a panic of lack of market for The full OOH industry, the industry leader in citylights was ready to interact shoppers – even in a very bus cease. Product sales figures (up by ten%) show that the tactic worked.

In this classification, the EEA celebrates PR & Comms strategies and jobs standing apart from the established order in the discipline or sector, and that revolutionise your method of communications.

Wilma was an intranet based mostly know-how administration Instrument for Vodafones cable client treatment brokers. It had been one of the most utilized interior Resource for cable net based mostly infos in just Vodafone.

The Elbphilharmonie: a crisis venture criticized for many years and turned down by lots of. Hamburg needed to alter the community notion, turning criticism right into a love Tale.

How has the field handled the improvements in its PR & Comms functions? The most effective communications strategies or assignments from your Electricity market will be recognised With this EEA classification.

Breaking News Now marks the kick-off on the European Excellence Awards! Sure, you examine that suitable, we're again – and we're quite excited to rock this yr's #EEA2024 competition with you! This calendar year’s #EEA2024 is about to become a lot more thrilling than ahead of. Get ready, because it'll be a great ride!

The corporate has not just mitigated a reputational crisis and hazard on the organization staying banned from a successful 40mln+ purchaser market place, but managed to strengthen its status, elevate trust and brand name love, as a result of well timed and powerful communications.

Zavarovalnica Triglav, the biggest insurance company in Slovenia, has decided to dedicate an entire issue of interior print magazine Obzornik to 1 topic for The 1st time.

TV stars are out, vloggers are in & in the event you website really know what's hip, it's essential to be subsequent among the list of soaring stars of the online world. Always at the middle of preferred lifestyle, Coke has long been the promoter of new digital media through the inception of your term, spearheading the rise of a trend which has taken the world by storm. We would have liked to create a motion much like the Romanian Net hasn't seen: NextBigVlogger

A smooth launch into the Management was followed by neighborhood group conversations throughout the organisation, culminating within a Stay launch broadcast throughout over 70 areas - uniting everyone in a world discussion for the first time.